Giving likes is easy, but getting likes is hard. Your aunt has a new cat? Like! Enjoyed watching a video on YouTube? Like! That subtweet about Lil Nas X? Like! The internet is fun. If you want to respond to an update or post quickly, all you have to do is like it. No deep thought or awkward conversation required. And how good does it feel to get a like? Or thousands of likes? If you are to believe the internet, we’re all smiley faces all the time. Memes, Netflix, that cute dog photo. The things we like are online.